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The Ultimate SaaS GTM Strategy Workbook covers all the relevant aspects to take your SaaS business to the next level.
1️⃣ Market Strategy - First understand the market you’re going after.
2️⃣ Ideal Customer Profile - Who are you targeting
3️⃣ Market Segmentation & Positioning
4️⃣ Product Strategy
5️⃣ Sales Strategy
6️⃣ The Model / Pricing Strategy
7️⃣ Value Proposition & Messaging
8️⃣ Growth Channels & Activities
9️⃣ Measuring Success
Why it matters:
Most founders jump right into growth tactics.
They want to spread the word.
They want to be present on all different growth channels.
They want to reach everyone.
But...
Running google ads is a tactic, not a strategy.
Writing blog posts is a tactic, not a strategy.
Doing cold emails is a tactic, not a strategy.
But without a clear strategy, you will attract 0 clients.
Your conversion rates will be very low.
