Pendo

ABOUT Year: 2016 Raised: US$20 million Investors: Battery Ventures, Core Capital, Contour Venture Partners, IDEA Fund Partners, and Salesforce Ventures Product experience platform Pendo helps companies improve their software experiences through a suite of solutions, allowing product teams to get more granular analytics on user behavior. It also bagged unicorn status last October and serves clients like Cisco and Zendesk. What’s interesting is that the company positions itself by using the language of product teams, which is technical and straight to the point. The series B pitch deck above, which helped the firm bank US$20 million, demonstrates this to full effect. How is the deck compelling? Its first slide highlights Pendo’s founding team, total funding to date, and its current annual recurring revenue (ARR), summing up key information and building credibility at the onset. It concisely states the value proposition: “Pendo extends your product to capture all user behavior, gather feedback, and provide contextual help.” The platform’s main strengths are first presented clearly, then are discussed in further detail on the next slides in an easy-to-follow format. The deck shows a series of specific, real-life use cases from the firm’s prominent clients. It goes deeper into important figures: current and projected ARR growth, sales quota capacity, growth in average revenue per new customer, and plans to target a larger addressable market. The pitch outlines a roadmap for the next few years.

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Pendo's Series B Pitch Deck - A Guide to Startup Success

About Pendo

Pendo is a dynamic product experience platform that rose to prominence in 2016 when it garnered an impressive $20 million in its Series B funding round. Key investors included globally recognized entities such as Battery Ventures, Core Capital, Contour Venture Partners, IDEA Fund Partners, and Salesforce Ventures. With a mission to enhance software experiences through sophisticated user behavior analytics, Pendo now holds the coveted unicorn status. Noteworthy clients of the platform comprise industry giants like Cisco and Zendesk.

About Pendo's Pitch Deck

Pendo's pitch deck strategically presented intricate data in a simple-to-understand manner, making it an attractive prospect for its investors. The deck skillfully spoke in the language of product teams, showcasing the company's technical command and honest approach. Concise slides effectively unveiled critical details covering the founding team, total funding, and current annual recurring revenue (ARR). Pendo's pitch deck emphasized the platform’s unique offering—extending products to gather user insights, generate feedback, and furnish contextual aid. Additionally, it illustrated real client scenarios, relevant financial statistics, and a future growth plan, ensuring complete transparency and authenticity.

Why Investors Believed in Pendo?

Investors were captivated by Pendo's vision of building better software experiences using advanced user behavior analytics. The startup demonstrated a great understanding of product teams' language, which was reflected in the pitch deck, solidifying its technical prowess and straightforward approach. The transparent exhibit of financial figures, Pendo's unique value proposition, and future growth roadmap added to the credibility—making Pendo an appealing investment opportunity. Moreover, their association with high-value clients like Cisco and Zendesk cemented their position in the industry, assuring investors of their growth potential and scalability. The considerable Series B funding is evidence of the investors’ belief in Pendo and its strategy—laying a strong foundation for their successful journey ahead.

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