ShopBack

Q&A 1. When was the deck created? It was created in December 2014. 2. How much did you raise? We raised a US$500,000 convertible note from East Ventures and US$2 million from Singtel Innov8 back-to-back. 3. Has the company’s direction changed? If yes, how and why? Our direction remains the same, and our ambition has grown. It’s a work in progress. We are extending rewards to offline spaces with ShopBack GO. We also have more features to help users in their day-to-day shopping decisions, such as our aggregation of shopping festivals, campaigns, and killer shopping deals. Product aside, we have also expanded beyond Southeast Asia to Taiwan and Australia. 4. Lessons learned? Traction + team is more important than vision/dream. “Sustainable” growth is more important than “buying” growth. Know your customer. We call it “SUM” internally, which stands for ShopBacker, merchants, and users. It is often not just the user.

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ShopBack's Inspiring Series A Pitch Deck Journey

About ShopBack

ShopBack is an innovative startup that offers users the unique ability to earn cashback while indulging in their love for online shopping. Established and expanded with substantial aid from East Ventures and Singtel Innov8, ShopBack has made shopping completely rewarding and fulfilling. Serving as a bridge that connects savvy shoppers and premium brands, ShopBack has marked a strong presence in Southeast Asia, Taiwan, and Australia.

About ShopBack's PitchDeck

In December 2014, ShopBack designed a pitch deck to gain Series A funding. The pitch deck, robust with insightful details about sustainable growth, customer needs, and ShopBack’s unprecedented traction, was a paramount factor in securing investments. Though the actual amount garnered in this round hasn't been disclosed, it's clear that the funding had a significant impact, aiding ShopBack in extending its operations and aspirations.

Why Investors Believed in ShopBack?

The main factor that enticed investors towards ShopBack was the promise of steady and sustainable growth. The pitch deck showcased the value propounded by the company's relentless traction and its understanding of customer needs in a dynamic market. Moreover, the company's strategic initiatives like shopping festivals, exclusive deals, and campaigns not only made shopping a rewarding experience but also fueled this trust. With their Series A funding, ShopBack powerfully moved beyond its prime market in Southeast Asia into newer horizons like Taiwan and Australia, magnifying their investor's belief in their scalability.

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