Sleepy Owl

ABOUT Sleepy Owl is a Delhi-based direct-to-consumer company in the ready-to-drink coffee space. Founded in 2016 by Ajai Thandi, Arman Sood, and Ashwajeet Singh, the startup offers cold-brew packs, hot-brew bags, ready-to-drink cold-brew bottles, ground coffee, and a range of other merchandise. The startup used this pitch deck to secure its series A round. Fundraising journey 2018: US$525,000 of seed funding from DSG Consumer Partners 2020: Undisclosed amount of funding in a Rukam Capital-led series A round, which also saw participation from AngelList and DSG Consumer Partners 2021: US$6.5 million of series A funding in a round led by Rukam Capital, followed by DSG Consumer Partners How is the deck compelling? Sleepy Owl’s deck is clear and well designed. It puts a simple executive summary at the beginning and continues by pointing out the problems that face coffee drinkers in India and also presents Sleepy Owl’s proposed solutions. It shares details of the business and the positive response consumers have given its products, supported by a strong net promoter score. It also exhibits a variety of products that it has to offer in the deck. The deck lays out the firm’s expectations for how the global and local coffee market will grow in the future, driven by millennials and Gen Z. The deck concludes by introducing the team and their professional backgrounds, as well as Sleepy Owl’s current investors.

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Unveiling the Success Strategies of Sleepy Owl through its Series A Pitch Deck

About Sleepy Owl

Sleepy Owl, a prominent New Delhi-based startup in the ready-to-drink coffee industry, is known for its extensive range of high-quality coffee products. It is the brainchild of Ajai Thandi, Arman Sood, and Ashwajeet Singh, started in 2016. The innovative coffee products offered by the brand include ground coffee, cold-brew packs, hot-brew bags, ready-to-drink cold-brew bottles, and merchandise that have redefined coffee consumption for enthusiasts.

About Sleepy Owl's Pitch Deck

The Series A Pitch Deck of Sleepy Owl, utilized in 2021, was a crucial determinant in attracting significant investments for the startup’s progression. The deck effectively encapsulated the pain points of coffee lovers in India and how the startup intends to alleviate them. The pitch deck is an epitome of clarity, strategic design, and persuasive storytelling that presented the various business features, encouraging customer feedback, and an impressive net promoter score.

Why Investors believed in Sleepy Owl?

The persuasive power of Sleepy Owl's pitch deck is testament to why investors placed their faith and funds in the venture. The pitch deck astutely outlined the broad spectrum of products the startup had in its arsenal and marked out future growth predictions in the local and international coffee marketplace. The concluding part of the pitch deck further buoyed investor's confidence with the introduction of the highly skilled team and the startup's renowned investors. It was the startup's strategic presentation of its business model, potential for growth, and the passion of its team that truly echoed with the investors.

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